Are You tired of having Clients cancel last minute? Is Your Salon suffering from “Naughty Clients”?
Is your Salon suffering from “Naughty Clients”?
How to get back into the Flow of Clients…
Now, there are various frustrations (or challenges as I like to call them) when running your own Salon. I’d say ‘unreliable staff’ and ‘clients cancelling last minute’ would be two of the top ones.
Let’s address the “Naughty Clients” today. No matter what their particular reason for cancelling is, it means one thing only: something else has become higher priority to them than the appointment in your Salon.
There are things you cannot avoid in life. But there are simple things you can do to make an appointment in your Salon a lot higher priority than it currently is!
I want you to imagine the “Go-To-Salon” in New York City (just ask Samantha from ‘Sex in the City’!). People book for months in advance to get an appointment – and their waiting list is probably 1 km long.
“So, what does a Salon from a TV show have to do with my Salon?” I hear you ask? Well, a lot! Allow me to explain…
Firstly, these Salons do exist in real life – Salons with waiting lists. Salons where people would think twice before cancelling an appointment, because they know they would probably have to wait for 3-6 months to get another appointment.
Secondly, please ask yourself “What do they have that I don’t?” I can present you the answer on a (virtual) silver tray: Reputation! And the one thing that always precedes Reputation is Positioning!
What does your Salon promise that makes me want to think twice before I’d cancel my appointment?
This is the question you need to answer for yourself. Outside perspective is key!
And maybe this is the perfect time to let you know that I’ll be running a free webinar where I will teach you 3 simple steps on changing your clients behaviour forever. Or in other words, you will learn how to make your Salon so much more important to your clients that it will make it very hard for them to cancel their appointments!
To register please click here – 60 mins that will change your Salon’s Reputation!!
PS: Just think about it for a minute – what would make it really hard for me to cancel my appointment with you?
Marie Alessi Beauty Business Mentor
Expert in transforming your Lifestyle and Salon.
With over 15 years combined experience in Marketing and Mentoring, Marie will help you see things you canâ€™t see. She gives you the outside perspective that you leave behind when you get emerged in your Salon.
Marie focuses all her attention on growth. She believes to be successful, you have to work equally on personal & business growth.